May 31, 2016
Looking at competitive websites, Scott McKain noticed they all said the same thing — yet, one had a very distinctive fact buried deep in the copy. Are you presenting identical information as your competition — or, are you standing out?
May 30, 2016
Often when we examine the “positive” attributes of leadership versus “negative” approaches of bad bosses, we fail to recognize that “fine line” that separates the qualities from one another. Today, Scott McKain talks about when good approaches turn bad for leaders and the companies they serve.
May 27, 2016
Probably at one time or another, we’ve all had to deal with a boss that was difficult and demanding. But, what if that boss crosses the line and becomes disrespectful? How do we deal with a bad boss? In today’s episode of Project Distinct, Scott McKain will provide a few ideas on the steps we...
May 26, 2016
Whether he’s playing a meth dealer, former President, or goofball dad, actor Bryan Cranston’s career teaches two important lessons about distinction: 1) it can come at any time in life; and, 2) the first step to avoid being “pigeon-holed” as a professional is to not think that way about yourself! Scott McKain...
May 25, 2016
From a waiter on Valentine’s Day to a cab driver, first impressions set the tone of the customer experience — and, whether you know it or not, critical clues about your ability to create distinction. That’s the topic from Scott McKain on today’s Project Distinct!