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Jun 30, 2016

What’s the name of your product or service?  Is it purposefully attracting or unintentionally repelling your target customers?  In today’s Project Distinct, Scott McKain relates the story of how a restaurant changed the name of its early evening dinner special to great success — and what that means to you and your...


Jun 29, 2016

You know the Millennial generation makes up a significant portion of your potential marketplace — and you probably also know of the stereotypical view of the Millennial living at home with his or her parents, as well.  Is that categorization accurate?  And, if so, how does that impact how a distinctive professional or...


Jun 28, 2016

When a client of Scott McKain recently told him about another speaker’s behavior at an event, it was a great reminder of the classic lesson that EVERYTHING matters to a customer.  If we aren’t models of consistent behavior, and congruently “walking our talk,” it’s impossible to create distinction!


Jun 27, 2016

Watching the Discovery Channel in his hotel room, Scott McKain noticed an aspect of anxiety that is true in business and in all aspects of life — and that requires a conscious choice on our part in order to deal with the issue.  This episode will also list a few helpful hints of what to do when you’re feeling a bit...


Jun 24, 2016

In his study of entrepreneurs, Professor Michael Glauser isolated ONE characteristic that all successful ones had in common.  His research suggested that this trait is a requirement for small business success.  Scott McKain discusses Glauser’s findings, and relates the one vital attribute in today’s episode.  (Hint:...