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Aug 31, 2016

After the passing this week of comedy and film legend Gene Wilder, fans were surprised to note that he does not have a star on Hollywood's legendary "Walk of Fame."  The reason why reveals a critical aspect of what made his career so distinctive -- and teaches us what is truly important.  That's today's episode of...


Aug 30, 2016

Today, from High Point University, Scott McKain discusses a comment made by Biz Stone -- co-founder of Twitter -- during an interview here.  And, he asks the question, "Can you manufacture opportunity?"  Learn the surprising answer...as well as more about emotional investment in your products and services...on today's...


Aug 29, 2016

From High Point University, Scott McKain relates a quote from Seth Godin's talk on campus: "If failure is not an option, neither is success." From that, today's PROJECT DISTINCT examines the importance of a great story...why the possibility of failure makes one more compelling...and how this university's President used...


Aug 26, 2016

Today, from prestigious High Point University, Scott McKain shares the fourth of the Four Cornerstones of Distinction -- a "customer experience focus."  It's not about "customer service" -- and it's the ONLY aspect that ensures both repeat and referral business.  Today's PROJECT DISTINCT reveals how you can inspire...


Aug 25, 2016

Sure, everyone wants to communicate the advantages of their product or service — or, on an individual basis, why you should get that promotion or raise.  The question is: How do you make that communication compelling?  The answer is — the power of story.  In today’s PROJECT DISTINCT, Scott McKain reveals the three...