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Sep 30, 2016

Certainly we all want to take care of our customers.  We all want them to come back and do more business with us — and to refer us to their colleagues and friends.  But, what is the cornerstone of making that happen with consistency and reliability?  The key is to be clear about your PHILOSOPHY about the customer...


Sep 29, 2016

OK, that’s not supposed to sound like a cheesy late-night infomercial on CNBC for some kind of diet.  Today’s PROJECT DISTINCT is about research from Yale that shows a remarkable gain in longevity — all from doing something that can be GREAT for your professional life and your business, as well!  Scott...


Sep 28, 2016

In a terrific book by Steve DiGioia on how waiters can get their customers to leave a bigger tip, there are great nuggets on what ALL of us need to be doing to tweak our language as we communicate with customers.  In today’s PROJECT DISTINCT, Scott shows us how we can improve not just our words, but our THINKING, as...


Sep 27, 2016

Believe it or not, there are TWO very valuable lessons from last night’s Presidential debate that can impact your success — and the profitability of your business.  On today’s PROJECT DISTINCT, Scott McKain reveals what they are…and gives you the insight that both Presidential candidates and their followers...


Sep 26, 2016

We’ve all heard the cliche: “Hope for the best, but prepare for the worst.”  We’ve all been asked by coworkers and family members, “What’s your ‘Plan B’?”  In fact, we’ve heard it so much, we have probably never considered whether or not we should have one at all!  Recent research suggests that...