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Nov 30, 2016

Sometimes, events in your life changes your plan.  That was the case for my friend, Dr. Charles Runnels -- trained as an attorney, working for an oil company, a former Navy pilot -- he wound up impacting thousands of young lives. Today's PROJECT DISTINCT is about his story -- and how it can inspire all of us to make a...


Nov 29, 2016

One of the most powerful aspects of both your personal and professional lives are the habits that reinforce consistent behavior.  The tension between how you are now — and how distinctive you want to be in the future — can create significant challenges. Scott McKain beings our exploration into habits in today’s...


Nov 28, 2016

What some airlines don’t understand is that some customers use more than just money to purchase a ticket.  And, whether the hotel is a Hampton Inn or a Four Seasons, customers always have a right to a great experience.  Scott McKain reveals what the second currency is…and how it might even be more important...


Nov 25, 2016

If the experience that you deliver to your customers is identical to the one the competition is creating, it becomes impossible for you to be perceived as distinctive.  In today’s episode, Scott McKain relates three specific steps that you can take to make your customer experience more unique.


Nov 24, 2016

Many years ago, Scott McKain played “the Banker” in the classic Werner Herzog movie, “Stroszek.”  Roger Ebert named it one of the fifty “Great Movies” in the history of the cinema.  On today’s Thanksgiving edition of PROJECT DISTINCT, Scott relates the life lessons he learned…for which he is very...