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Apr 28, 2017

A story without a heroic and powerful ending will fail to engage the audience -- they will neither remember nor recommend you! Today's PROJECT DISTINCT (from the road in Phoenix) examines why your ending is important -- and how to enhance every story that you tell!


Apr 27, 2017

Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” — Scott calls it “our search for resolution.”  No matter...


Apr 26, 2017

We’ve all heard that “whoever tells the best story…wins!”  Yet few of us have really examined how we can tell OUR stories in a more compelling and distinctive manner.  Today’s PROJECT DISTINCT focuses upon what Scott McKain believes is the most missing element in business storytelling: an Act One that creates...


Apr 24, 2017

As Las Vegas casinos begin to charge for valet parking — and set minimums on how much you play the slots before you can have a free drink — they’re eliminating services that (rightly or wrongly) customers have come to EXPECT.  You cannot grow customer loyalty by eliminating or charging for elements of the...


Apr 21, 2017

On today’s episode, Scott discusses the pitfalls of retirement and the choice to be, or not to be distinctive.