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May 31, 2017

Wednesday at DFW Airport, Scott McKain witnessed a classic example of an irate customer.  Unfortunately, the business that created the dissatisfied customer didn't know the three critical words you must consider in order to deliver an experience so compelling that your customer's loyalty becomes assured.

May 30, 2017

Today on Project Distinct, Scott reveals the third of the “Three Destroyers of Differentiation,” why an old cliche is no longer true, and why your relationships with customers (and family members) can deteriorate.


May 29, 2017

Fast food restaurants assembled by the exit on the new Interstate Highway System — and wreaked havoc on local diners.  Today, as Scott McKain relates, it’s the Internet that’s doing the same to your business! How do you survive and thrive given this new competition?

May 26, 2017

If your competition gains an advantage, the first response is to imitate it.  However, that dilutes any distinction you have in the marketplace — and fails to inspire customers or employees.  Today, Scott McKain examines the first of the three “Destroyers of Differentiation."

May 25, 2017

A sign announcing a meeting being held adjacent to the ballroom where Scott was recently addressing a group of highly successful insurance agents got his blood boiling!  Here’s why — and a message to set our thinking straight about “quick” and “easy” solutions to any problem.