Feb 28, 2018
Increased competition, changing product lines, shifting customer preferences, price sensitivity -- sound like your business? It describes many -- and it applies specifically to grocery stores. On today's PROJECT DISTINCT, Scott McKain first speaks to the controversy from yesterday's segment about hiriing new employees...
Feb 27, 2018
Which is most critical to your success in creating distinction? Ideas...or execution? Scott McKain has a very precise viewpoint on one of the other -- and it's the subject of today's episode of Project Distinct!
Feb 26, 2018
Most businesses think of the economic value that they create for customers - and ascertain what price establishes the best opportunity to turn that value into a sale. The problem is that in today’s world, customers are using more than one currency. The critical aspect is that one - money - is a renewable resource; the...
Feb 23, 2018
Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets - as times change, the people who are our customers as changing, too. Scott McKain examines how the entertainment industry has impacted...
Feb 22, 2018
Wednesday at DFW Airport, Scott McKain witnessed a classic example of an irate customer. Unfortunately, the business that created the dissatisfied customer didn't know the three critical words you must consider in order to deliver an experience so compelling that your customer's loyalty becomes assured.