Jun 29, 2018
Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets - as times change, the people who are our customers as changing, too. Scott McKain examines how the entertainment industry has impacted...
Jun 28, 2018
Wednesday at DFW Airport, Scott McKain witnessed a classic example of an irate customer. Unfortunately, the business that created the dissatisfied customer didn't know the three critical words you must consider in order to deliver an experience so compelling that your customer's loyalty becomes assured.
Jun 27, 2018
Today on Project Distinct, Scott reveals the third of the “Three Destroyers of Differentiation,” why an old cliche is no longer true, and why your relationships with customers (and family members) can deteriorate.
Jun 26, 2018
Fast food restaurants assembled by the exit on the new Interstate Highway System - and wreaked havoc on local diners. Today, as Scott McKain relates, it’s the Internet that’s doing the same to your business! How do you survive and thrive given this new competition?
Jun 25, 2018
If your competition gains an advantage, the first response is to imitate it. However, that dilutes any distinction you have in the marketplace - and fails to inspire customers or employees. Today, Scott McKain examines the first of the three “Destroyers of Differentiation."