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Aug 31, 2018

From a one-person business to an organizational behemoth, every company has a “culture.”  A recent story about Amazon leads Scott McKain to provide his insights on how a distinctive culture internally creates distinctive experiences for customers externally.


Aug 30, 2018

Continuing with our series that unveils the new book, “ALL Business is STILL Show Business!” we examine an overlooked phenomenon that impacts our businesses, customers, and markets - as times change, the people who are our customers as changing, too.  Scott McKain examines how the entertainment industry has impacted...


Aug 29, 2018

Wednesday at DFW Airport, Scott McKain witnessed a classic example of an irate customer.  Unfortunately, the business that created the dissatisfied customer didn't know the three critical words you must consider in order to deliver an experience so compelling that your customer's loyalty becomes assured.


Aug 28, 2018

Today on Project Distinct, Scott reveals the third of the “Three Destroyers of Differentiation,” why an old cliche is no longer true, and why your relationships with customers (and family members) can deteriorate.


Aug 27, 2018

Fast food restaurants assembled by the exit on the new Interstate Highway System - and wreaked havoc on local diners.  Today, as Scott McKain relates, it’s the Internet that’s doing the same to your business! How do you survive and thrive given this new competition?