Oct 31, 2018
Today on Project Distinct, Scott reveals the third of the “Three Destroyers of Differentiation,” why an old cliche is no longer true, and why your relationships with customers (and family members) can deteriorate.
Oct 30, 2018
Fast food restaurants assembled by the exit on the new Interstate Highway System - and wreaked havoc on local diners. Today, as Scott McKain relates, it’s the Internet that’s doing the same to your business! How do you survive and thrive given this new competition?
Oct 29, 2018
If your competition gains an advantage, the first response is to imitate it. However, that dilutes any distinction you have in the marketplace - and fails to inspire customers or employees. Today, Scott McKain examines the first of the three “Destroyers of Differentiation."
Oct 26, 2018
A story without a heroic and powerful ending will fail to engage the audience -- they will neither remember nor recommend you! Today's PROJECT DISTINCT (from the road in Phoenix) examines why your ending is important -- and how to enhance every story that you tell!
Oct 25, 2018
Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” - Scott calls it “our search for resolution.” No matter how...