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Project Distinct Podcast

How can you add purpose to your career or business by creating distinctive emotional connections with your customers and your team? How can you do more good for others by enhancing the innovation you bring to the marketplace? PROJECT DISTINCT is a brief, daily conversation for our community. We seek to develop a unique approach that will connect at such a high level with customers and colleagues that we are recognized as distinctive in the marketplace -- and are rewarded with loyalty for our efforts. JOIN US!
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Jun 21, 2017

In everything from the decisions you make for your business...to protesting political viewpoints of opponents...it seems more people need to be concerned with “optics” — how people see and perceive your actions.  On today’s PROJECT DISTINCT, Scott McKain examines the importance of optics, and why YOU should be very concerned about this issue.